Ms. Shweta Oza

Currently I am research scholar from Parul University Vadodara. I am doing research in marketing. I am master in business administration in Finance. I am having more than 10 years of experience in field of accounts in government organization and freelancing academics. My interest areas are Marketing, consumer behaviour, branding, advertising. 
Research Interest: 
  • Marketing
  • Consumer Behaviour
  • Branding
  • Advertising
Research Published on Samvakti Journals : 1
Discipline Count of Research
Marketing 1
Review Paper - Marketing - Open Access
Impact of social media marketing in Indian tourism sector with respect to Gujarat - A literature review
Shweta Oza
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Published Since: July 12, 2023
India is a large market for tourism. It offers Diverse portfolio and niche tourism Products- adventure, medical, sports, ecofilm, rural and Religious. According to the International Tourist Research Centers 88% of the representatives of tourism business actively use social media and 70% of consumers trusted the recommendations given by social networks. Social media marketing can be helpful in understanding the attitudes of customers.